About Zoyeh Studio
A new vernacular for Jordanian fashion.
A ready-to-wear studio pairing local craftsmanship with a clear, contemporary sensibility.
Rooted in Jordan
Zoyeh Studio was founded to challenge what local production can look and feel like. We create ready-to-wear in Jordan with a distinctly contemporary point of view: considered, industrial, artistic, and made for life now.
Our process begins close to home. From sourcing textiles within the Kingdom to the final stitch, each piece brings together Jordanian knowledge, skill, and creative direction under Sylvia Salaita.
- Studio principle
- Jordanian textiles
- Studio principle
- Local production
- Studio principle
- Directed by Sylvia Salaita
Made beyond the season
We call our sensibility cool chic: clean silhouettes, confident proportion, and details that reveal themselves through wear. The result is clothing that feels current without depending on a passing trend.
Every collection is designed to live alongside what came before it. Pieces can be layered, reinterpreted, and returned to, building a wardrobe with continuity rather than a cycle of replacement.
- Studio principle
- Seasonless silhouettes
- Studio principle
- Considered construction
- Studio principle
- Enduring wardrobe
Fashion is an ecosystem
Keeping our work domestic means investing directly in the people who make it possible. Each garment carries the contribution of local hands, minds, and shared expertise.
For us, growth is collective. We are building a studio that makes space for Jordanian talent and expands what locally made fashion can become.