A New Vernacular: Craftsmanship, Creativity & Empowerment
We are a Ready-to-Wear creative studio based in Jordan, born from a desire to rewrite the narrative of local production. We exist to reclaim the "local" tag—unveiling the chic, industrial, and artistic capabilities of our homeland.
Rooted in Jordan
Our ethos is grounded in a radical commitment to the local. We do not just assemble here; we originate here. From sourcing raw textiles within the Kingdom to the final stitch executed by local artisans under the creative direction of Sylvia Salaita, our supply chain is a closed loop of Jordanian talent.
Cool Chic, Timeless Design
Our design philosophy centers on cool chic—a focus on curated, elevated designs that transcend fleeting trends. We create timeless, seasonless silhouettes intended as enduring investment pieces, offering a fiercely contemporary perspective rooted in lasting style and sophistication.
Investing in Community
Fashion is an ecosystem, and we are committed to fueling ours. By keeping every stage of production domestic, we are investing in the hands, minds, and energies of our community.